TV presenter Sara Edwards encouraged library staff to “leap in and have a go” at marketing especially working with the media, during the Marketing Excellence Awards in Wales last month.
These awards have been held for several years now, to recognise the fantastic marketing going on in Welsh libraries, and for the first time the awards were also open to museum and archive staff across Wales.
Also for the first time was the idea of creating a day for the awards, featuring guest speakers, award giving and general celebrating. The awards day was on 27th February 2015 in the National Library Wales where all entrants were invited and winners were presented with their prizes. There were talks by awards judge Dr Jonathan Deacon from the University of South Wales, TV presenter Sara Edwards and social media experts Mali Tudno Jones and Rhys Miles Thomas. You can look at Mali and Rhys’ presentations on the staff toolkit.
Sadly I had a work commitment elsewhere on that day, but I gather that it was an excellent day, celebrating all the fantastic marketing work undertaken by staff in archives, libraries and museums across Wales, often with very limited resources. You can see all the entries including the winning ones, and the judge’s comments, on the library staff toolkit website.
All the entries were judged by Dr Jonathan Deacon, Reader in Entrepreneurship and Marketing at the University of South Wales and Trustee (former Chair) of the Chartered Institute of Marketing Cymru. Dr Deacon commented: “I have been judging these awards for several years and I have to say that the standard of entries, innovative ideas and resourcefulness of staff in the three sectors continues to impress me. There are many examples of excellence in marketing that could equally be applied to any business or organisation within Wales. Many of the entries were low in budget but high in creativity – proving that sophisticated and successful marketing does not depend on large budgets.”
Check out the videos of some of the winners talking about their projects, on the Welsh Libraries YouTube channel. You may pick up some ideas, possibly from different library sectors or even from the museums and archives winners, and start thinking about what you might do so that you can enter in next year’s awards!
The full list of winners is below:
1) Demonstrating Marketing Excellence
Further Education Libraries
Coleg Cambria: 24/7 Services
Highly commended – Coleg Sir Gar: QR = QR
Higher Education Libraries
Cardiff University: E-book Week
Health Promotion Library: Training courses
Pennarth Library (Vale of Glamorgan): ProTeen
Llandudno Museum: Bringing Blodwen Home
Gwent Archives:Reminiscence Walks
Highly commended – Ceredigion Archives: Napkins
2) Joint Marketing Project
Egypt Centre & Vue Cinema Swansea: Night at the Museum
3) Marketing Champion of the Year
Archives: Rhian Phillips – Glamorgan Archives
Libraries: Jane Edwards – Merthyr Tydfil public libraries
Museums: Marie Szymonski – Waterfront Museum
Highly commended: Heledd Fychan, National Museum