A key part of the Welsh Government’s library strategy (Libraries Inspire 2012-16) is the ‘attracting an audience’ strand. This is long-hand for the marketing element, which is led by a small team based in Wrexham on behalf of all Welsh libraries.
As well as the general overview of the strand that is in the Libraries Inspire strategy document, the team have produced a separate national marketing strategy for 2012-16, and they also produce annual action plans.
If you haven’t taken a look at the national marketing strategy for Welsh libraries it’s available on the CyMAL webpages, along with the Libraries Inspire strategy document. (Scroll to the bottom of the page to see the relevant documents.)
The annual actual plan is available within the librarywales.org staff toolkit. The username and password for this site are available on request.
Some of the highlights for 2013-14 will be:
- annual campaign ‘Get libraries’ focusing on health and libraries with a particular emphasis on men and boys, Oct/Nov
- membership drives to public libraries with event ticket giveaways
- generic messages and artwork for use by all libraries
- national advertising campaigns eg for the public library e-books scheme
- marketing innovation staff awards
- tailored marketing for academic and special/workplace libraries
- promoting and engaging with national (Wales and UK) campaigns e.g. Summer Reading Challenge, National Library Day. For SRC 2013 they are planning a special ‘kids only’ promotion for the 22nd July
- promoting libraries through the librarywales.org portal
- social media engagement including Twitter (Welsh, English), Facebook (Welsh, English), YouTube, Flickr and Pinterest
- press relations work, and much more besides.
The purpose of all this activity is to raise the profile of libraries in Wales, encourage people to use their library more (or for the first time) and promote the benefits of using libraries. If you want to know more about any aspect of the plan get in touch with me or with Jane Purdie.