The Welsh Libraries Marketing Innovation Awards 2012 have now been awarded to six happy library services. The awards are organised by the marketing project team as part of the all-Wales library programme.
Fifteen entries were received in total: ten in the local authority category, two in higher education and three in further education. Each of the winners detailed below received a trophy and vouchers for their library service.
- Local Authority winner – Swansea Libraries who used social media tools to promote their services, save money and develop a wider audience. This included setting up Facebook and Twitter pages, a blog and two short YouTube films.
- Local Authority 2nd place – Denbighshire Libraries for their outreach work with local cinemas in their ‘See the Film, read the Book’ promotion which targeted new audiences, increased library membership and developed an ongoing relationship.
- Local Authority 3rd place – Blaenau Gwent Libraries for their outreach project to engage with young people who are not in education, employment or training. The project has helped improve their social skills, encouraged them to interact with the community, showed them how libraries can help them throughout their lives and changed their views on libraries.
- Higher Education winner – Swansea University who promoted books published by the University’s academic staff to the students and the wider academic population using short promotional videos.
- Further Education winner – Yale College in Wrexham for the launch of their Health Zone which provides health information to students and academic staff both as part of the curriculum and also for those which genuine health concerns who may find it difficult to access information through other channels.
- Cardiff Council library services were also recognised for their internal marketing project which raised staff awareness of the events programme enabling staff engagement and better customer service.
The awards were judged by Dr Jonathan Deacon, Reader in Entrepreneurship and Marketing at the Univesity of Wales Newport Business School and Chair of The Chartered Institute of Marketing Cymru. Dr Deacon commented: “Although these awards are to recognise marketing within the library service across Wales I have to say that there are many aspects and illustrations of excellence in marketing that could equally be applied to any business or organisation within Wales. The majority of entrants displayed a clear focus as to what their objectives were and set about developing a marketing strategy to achieve their goals – what makes this applicable to many more business situations is that the strategies were low in budget but high in innovation and creativity – just proving that sophisticated and successful marketing does not depend on large budgets.”
The awards were open to all library and information services in Wales to recognise and reward marketing innovation. Libraries in Wales run innovative marketing activities throughout the year and the aim of the awards is to celebrate and promote this valuable work.
Well done everyone who won, and those who didn’t, and thank you for entering.
Library staff in Wales can view the 2011 winners in the staff toolkit, and the 2012 ones will be available on there soon.
For more information please contact Jane Purdie on firstname.lastname@example.org or 01978 298861.
(Sorry for the font changes in this article – I CANNOT get it to behave.)