The future’s Twitter, the future’s female

I was interested to see on this infographic about Twitter by Touch Agency that 54% of Twitter users are female. And that there’s a staggering 180,000,000 new tweets posted every day. And that approximately 40% of all tweets come from a mobile device.

More statistics from the infographic include:

  • 11% of the UK online population are on Twitter
  • 70% of Twitter accounts are outside the US
  • 43% of people on Twitter follow a brand for special offers/deals
  • 67% of users are likely to recommend a brand they follow to others
  • The age group with the most Twitter users is almost equal with 41.5% being 18-29 years, and 42.3% being 30-49 years.

Image CC from xotoko on Flickr

So what’s the relevance for libraries? Well, if you’re trying to reach people below the age of 50, you’ll find quite a few of them on Twitter. We know that word of mouth is the best marketing money can’t buy, and with high brand engagement on Twitter, the library service could build on recommendations to increase membership. Twitter users also seem to like special offers – again, a library service could use this to their advantage to promote a new (or flagging) service.

However, we do need to bear in mind that only 11% of the UK online population is on Twitter, so Twitter should not become your sole focus for promotion, marketing, communication etc. But, it’s probably one worth exploring.

Cartoon from ‘Geek and Poke’

Yes, there’s a lot of dross and mindless chatter on Twitter, but there’s also lots of really useful gems that can help in your job. To help library services that are unable to access Twitter in work I am going to be creating a generic business case that can be adapted to suit your needs to help you gain permission for a social media presence. It will be coming shortly, I promise!

And if you work in the public sector you could fill in this survey on the use of digital communications and social media in the public sector – deadline 1st September.

UPDATE – 5th July 2012 – another infographic showing that women are more prolific on social media than men, although a few social networking sites are more male dominated at present. Infographic is for America only.

Why is this relevant to libraries? If you’re going to use social media for communications and marketing make sure you know where your target groups hang out.

About alysontyler

Civil servant, yoga teacher and former librarian.
This entry was posted in Marketing, Social media & social networking. Bookmark the permalink.

2 Responses to The future’s Twitter, the future’s female

  1. I like the cartoon. I think that if you choose who you follow carefully you can avoid most of the ‘personal life microblogging’ and experience the professional update and networking benefits.

    54% – mmm, not sure that makes the future female!

    • alysontyler says:

      True Karl – as I have a ‘work’ Twitter account I follow people/organisations that are relevant in a work setting.
      What’s interesting about the male/female difference is that it can be the case that the computing world and technology is more male dominated so it is interesting that in the area of social networking, which is about making connections and interacting with people, there are (slightly) more women than men doing it. It would be interesting to see if there are more women on Facebook, Linkedin etc. For library services, they should analyse the profile of the accounts/people on each social networking medium and then tailor the messages appropriately – different styles, presentation etc.

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